Teeth whitening, either at home or within a dental clinic, has become one of the most popular cosmetic dental procedures in the UK. However, as we discussed in our recent blog on over the counter whitening products, there are many risks associated with using whitening kits bought from high street retailers, such as the consistency of results and the ingredients used in some products. With so many different products on the market and brands doing their best to create a premium impression, how do you really know what you’re getting?
We’re taking a closer look at the trend of charcoal-based dental products and what it really means for consumers.
Charcoal-based tooth products – a marketing ploy?
With reality shows such as Love Island, Made in Chelsea and TOWIE creating social media stars on a regular basis, consumers of the Gen Z era are frequently seeing advertisements for cosmetic products from their favourite influencers, but with no real proof of the results.
However, charcoal toothpaste and powders have been making headlines more recently, as studies have revealed that there is no scientific evidence to support claims made around the benefits of charcoal as a teeth whitening substance. So, is this just a marketing ploy from brands with big budgets?
As an expert in orthodontics and dentistry, our founder, Dr Asif Chatoo, has spoken about some of the myths of charcoal products:
“When a toothpaste claims to whiten teeth, it’s more likely to have abrasive ingredients. This can be damaging to teeth and make them more susceptible to staining.
If you brush too vigorously with any toothpaste, it’s possible to wear down the upper layer of the enamel, but whitening toothpastes tend to be more abrasive – which can make the appearance of your teeth more yellow.”
The influencer effect
Within the same study, it was highlighted that more high street retailers have been stocking and selling charcoal-based products as trends amongst celebrities and influencers create demand, with some brands reporting increases in their product sales and online searches during the airing of reality shows such as Love Island.
The moral of the story is: always do your research and seek professional advice. It’s important to choose any product with care or check with your dentist if you are unsure.
At the London Lingual Orthodontic Clinic, we provide professional tooth whitening services and, for an immediate brightening effect, we also offer a prophy jet clean as part of our standard dental hygiene treatment, which removes staining in one quick session. You can read about the jet clean or our teeth whitening services here.